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TourOn

TourOn brand kit

How Iran travels together.

TourOn is a Persian-first app for travelling as a group. Friends log shared trip costs and settle up in as few transfers as possible. Travellers find group tours run by verified tour leaders. Once a trip is booked, everyone meets in one room for that trip.

The name joins two ideas: Turan, the old name for the land beside Iran in Persian legend, and tour, the trip itself.

AI tools and crawlers: the same facts in plain text are at /llms.txt.

TourOn app icon: a hiker on a mountain trail beneath a rising sun shaped like a power symbol

At a glance

Brand facts

Name
TourOn
Persian name
تورآن
Tagline
How Iran travels together.
Category
Group travel app: shared trip costs, verified group tours, in-trip group rooms
Audience
Iranian travellers, friend groups and independent tour leaders
Platforms
Android app (Cafe Bazaar or direct APK), iPhone home-screen web app, website
App language
Persian, right-to-left
Website
touron.app (Persian) · touron.app/en (English)

The product

What TourOn does

For travellers

Group tours from tour leaders our team has reviewed. You send a booking request, and the leader approves it before any payment step.

For tour leaders

Publish tours from the app, approve travellers, manage the passenger list and message the group in one place instead of in DMs.

For the group

Log every shared cost, even with no signal in the mountains. At the end, TourOn works out who pays whom with the fewest transfers.

Features

  • Split trip costs

    Anyone in the group logs dinner, fuel or lodging. TourOn keeps the running balance for everyone.

  • Fewest transfers

    When the trip ends, TourOn nets every debt so each person makes as few bank transfers as possible.

  • Payments the receiver confirms

    The payer taps "I paid", and the payment counts once the person receiving the money confirms it arrived.

  • Works offline

    Costs and settlement actions wait in a visible queue and sync on their own when the phone is back online.

  • Verified tour leaders

    Leaders apply with their identity and are approved by staff. Approved leaders carry a verified badge on their public profile.

  • Experience Rooms

    Every confirmed booking and private event gets a group room. Leaders post announcements and see who has read them.

  • PartyBox

    Listen to the same music together inside a private event. PartyBox is free and has no paid tier.

  • Sign in with your phone

    Sign-in uses a five-digit SMS code, with no password or email.

Who it is for

  • Friend groups who travel or eat out together and want to settle who owes whom without an argument
  • The person in every group who usually keeps the spreadsheet
  • Iranian travellers who used to find group tours through Instagram and Telegram and want to know who they are booking with
  • Independent tour leaders and small agencies moving bookings out of DMs and into one place
  • Travellers heading somewhere with patchy internet: mountains, desert, islands

Identity

TourOn logo: a hiker on a mountain trail under a rising sun shaped like a power symbol

This is the only TourOn logo. It is also the app icon on the phone, so people recognise the app and the brand as one thing.

Download PNG: 1024 px · 256 px · 128 px

Keep the rounded-square shape and some clear space around it. Do not recolour, crop, stretch or rotate it, and do not add a wordmark to the image.

Identity

Colour palette

Teal is the anchor and everything else sits around it. Neutrals are warm stone, like Persian brick and plaster.

  • TourOn Teal

    #0E7C7B

    Primary. Main buttons, key surfaces, the one action that matters on a screen.

  • Isfahan Turquoise

    #3BAFA9

    Heritage accent, after the tilework of Isfahan. Highlights and hover states.

  • Saffron

    #D4A24C

    Warm accent. Used sparingly, for moments that should feel human.

  • Pomegranate

    #A63D40

    For celebrations such as a booked trip or a settled group, and never for errors.

  • Warm Stone

    #FAF7F2

    Page background, a warm off-white.

  • Ink

    #2D2A26

    Headings and primary text.

  • Muted Stone

    #6B645C

    Secondary text and captions.

  • Night

    #1F1C17

    Dark backgrounds.

Status colours

  • Success

    #2E8B6F

    Confirmed, done.

  • Warning

    #C8892E

    Needs attention.

  • Error

    #B33A3A

    Something failed.

Identity

Typography: Vazirmatn

One typeface across the app and the website, for Persian and Latin text alike. Regular for reading, Medium for labels, Bold for headings. Persian lines get generous line height.

سفر گروهی، بدون دردسر حساب‌وکتاب

How Iran travels together.

  • Regular 400

    تورآن · TourOn

  • Medium 500

    تورآن · TourOn

  • Bold 700

    تورآن · TourOn

Personality

Voice and tone

Calm, warm and direct, like a friend who has done the trip before.

  • Persian first

    The app is Persian and right-to-left, with Persian digits, the Jalali calendar and prices in Toman.

  • Short and verb-led

    Button labels are two or three words that say what the button does.

  • Honest

    We state limits plainly and never invent urgency. Seats left are shown only when there really are few.

  • Heritage and modern together

    Persian landscape and architecture, drawn clean and simple.

Imagery

  • Real Iranian landscapes: northern forests, Alborz and Zagros mountains, the central desert, the Persian Gulf islands
  • Small groups of friends on the road, at a campsite, around a shared meal
  • Warm natural light, early morning or late afternoon
  • Architecture as background texture rather than postcard shots

What TourOn never looks like

  • Generic Western travel-app styling
  • Instagram-style purple-to-orange gradients
  • Orientalist clichés: camels, genie lamps, fake-Persian lettering
  • Countdown timers, "50% OFF" bursts and stacked promo banners
  • Cold fintech white-and-navy
  • Emoji-heavy headers and walls of text

Getting started

How people use TourOn

  1. 1

    Install

    Android: Cafe Bazaar or the direct APK from touron.app/en/install. iPhone: add the web app to the home screen.

  2. 2

    Sign in

    Enter a phone number and the five-digit code that arrives by SMS.

  3. 3

    Start a trip or join one

    Create a trip and invite friends with a link, or open an invite someone sent you.

  4. 4

    Find a tour

    Browse group tours from verified leaders and send a booking request. The leader approves it.